Anuj Sharma | Button Masala

Anuj Sharma | Fashion Designer

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About Anuj Sharma

Fashion designer Anuj Sharma (IND) works mainly in areas of craft development and sustainability. Sharma’s other areas include teaching fashion and understanding human behaviour with the help of fashion. He has previously shown collection in Japan, UK and has been a regular at Lakme fashion week in Mumbai.

Anuj Sharma entered into fashion with his debut collection called Sunday Market in 2007, after his post-graduation studies in Apparel Design at the renowned design school, National Institute of Design (NID), India and a Masters in High-performance Sportswear Design at the University of Derby, UK, for which he was awarded the Charles Wallice India trust scholarship in 2002.

Anuj Sharma has come up with a unique method to construct clothes without any machine, tools or stitches technique. It is titled Button Masala. The method has led to the Button Masala collection, which has been shown internationally for e.g. as part of the travelling exhibition Connecting Concepts by Dutch design DFA, and part of the exhibition Bliss at the Taiwan design expo 2011. He was invited to give a TED talk on the method of his button masala collection in TED x Delhi and he was awarded the Most Innovative Collection of the Year Award 2009 for his collection Button Masala at Marie Claire Made in India Fashion Awards.

He was also artist in residence at Iaspis, Stockholm and was a recipient of Studio Grant Residency Programme in 2015. He also held about 20 workshops of Button Masala in Sweden, Germany and Denmark. Sharma has also worked on design of Indian police uniform for BPR&D.